Hi, I’m Youngna. I’m a strategist, researcher, and product leader with 15+ years of experience building innovative digital products and running teams at NYT Parenting, Tinybop, HOMER, Huge, and 20x200. My background is a unique blend of product, brand and content, so I’m good at speaking the many languages of creative, business, and tech and helping teams shape budding ideas into products that people really want, use, and value.

Work with me:

  • Discovery + Audience Research: Get an idea off the ground. I help you define (or understand) your audience, listen to their needs, ideate, prototype, and gather actionable insights.

  • Strategy + Roadmapping: Working with your team, I help shape your intentions into a cohesive strategy, roadmap, and execution plan.

  • Content Strategy: Refine your tone + voice, channel strategy, and create quality content that resonates with your audience and impacts your business.

  • Supporting Product Execution: Support your team as you implement key product decisions, flows and features.

  • Product + Leadership Advising: I provide support you as you scale your team and org, make critical growth decisions, and build skills as a leader.

Pricing:

I offer both hourly/retainer-based rates as a consultant.
Contact me at youngna@gmail.com for my current availability and an estimate.

Select clients + projects

Other projects

On the side, I take photos, produce films, curate children’s books, write a weekly newsletter, find the best products + gear for kids, and occasionally give talks. Here’s a glimpse into how I spend my time.