Hi, I’m Youngna, a product leader, strategist, and researcher with 15+ years of experience building innovative digital products and running teams at NYT Parenting, Tinybop, HOMER, Sago Mini, and more. I have deep experience with early-stage startups, kids’ and parenting products, and EdTech and love working with teams to shape ideas into products and experiences people really want, use, and love.

Work with me:

  • Discovery + Audience Research: Define and understand your audience, conduct market research, and gather actionable insights.

  • Product Definition + Prototyping: Develop product concepts to test hypotheses, and get prototypes in front of your audience.

  • Strategy + Roadmapping: Shape your intentions into a cohesive strategy, roadmap, and execution plan.

  • Content Strategy: Refine your tone + voice, channel strategy, and create quality content that resonates.

  • Supporting Product Execution: Support your team as you implement product decisions, flows, and features.

  • Product + Leadership Advising: Provide support you as you scale your team and org, make critical decisions, and build skills as a leader.

Select clients + projects

Portfolio projects + other fun stuff

Select client projects + side projects: photography, curating children’s books, my weekly newsletter, finding the best products + gear for kids, and occasionally giving talks.